Could a mobile marketing campaign work for your business.

Before you even start .. ask what your customers want to hear from you via their mobile. If it’s a phone message, it should solve and immediate problem for them, not you!  

Its normally something simple that they want, and could be any of these: Your email address or physical address, directions to find you, your business hours or information on special offers that you are running.  

When you decide to run a mobile marketing campaign you can use a great tool whtThey don’t need to access your whole website, just the basics.  Consider making a separate, very basic website with just this information.

Or, start off by making your existing site mobile-friendly.  (This is easy with blogs.) offers a quick & easy converter.

An accessible, it allows you to create a website for the mobile market, you could make sure that its simple with all the information above included.  Once that is completed start asking your customers what they would like to hear about from you on a text.

Remember, text messaging or mobile messaging works, but only when you send customers information that they really want to see, and you have to remember that you should only send them as many messages as they agree they want to see.

Some good campaigns include special price offers, alerts to upcoming sales or promotions, recipes for seasonal products, a restaurant that sent its customers a text alert when they received fresh lobster, a voucher or present or a reminder for an appointment etc

Start with customers, only send to them if you have permission and only send them what they asked for.. or it will turn them away.

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 5, 2010, in A mix of articles. Bookmark the permalink. Leave a comment.

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