What is “Geo Targeting” and how can it help you make money.

Its all about search engine optimization targeted at a certain geographic location. If you use analytics, you can see where your visitors are coming from, or if you only deal with customers within a very targeted area you can develop a campaign to make sure that you target that audience.

Start with a pay per click campaign directed at that area, Google has tools that make that easy for you to do, you target entire countries all the way down to small towns.

There are some questions you should ask when developing a local or geo targeted campaign and these include:

1. What specific areas do I want to target

2 What does the audience “look like” in that area (remember each area has different needs)

3. What message do I want to send to that area.

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 5, 2010, in A mix of articles. Bookmark the permalink. Leave a comment.

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