Social Media is for the Legal Profession too

So Linked in isn’t relevant to you as a Solicitor????

I meet a number of professionals and still find that the overriding majority believe that Social Media either does not apply to them, or they would like to use it, but can’t see how to get started. ….. this still leaves the majority uninvolved. opportunity ????

Some figures I gor from an American company about top Law Firms there, (and lets face it, we tend to follow what happens there), Of the 50 million plus Linked In users, 1.5 million are lawyers up a staggering 1000% in just 2 years, and about five thousand law firms have a business profile on linked in, with over 4000 groups having including the word legal in their title.

So there is movement and I have discovered that most professionals tend to get on board when they see their colleges giving a new idea a go, so loads of you may still need some convincing to get started.

A report published by LawAm, showed that
over 40% of council use blogs to get information and news
53% expect their use of new media platforms to increase significantly over the next year
30-39 year old in house council use Facebook every week for professional reasons, there was (no surprise) a bigger take up amongst this age group, that will become the primary purchasers of legal services over the coming years.

Inhuse council at the largest companies used blogs the most , with 54% visiting them on average each week.

Isnt this a real opportunity for you to be found, but a note of caution, Social Media is not a function for marketing, its essential that you are engaged with your readers, remember if a potential client invites you to give an opnion, you don’t want to make it a marketing message, it should come from you, a person, not a company.

They went on to share some facts from a book called “Social Lawyer” that will soon be published, where the author Jayne Navarre’s speaks about a domain Lawyer in Hawaii whose Blog got loads of attention from the media, that in turn lead to him netting two fortune 100 clients. http://www.inversecondemnation.com/

Two IP and Technology lawyers who have netted 6 new clients in the last year all through social media activity, and an example of a lawyer who markets his business 100% through social media

Go on take the leap, but have a plan in place before you do.

Law AM web site.

Advertisements

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on July 12, 2010, in Social Media and interesting tools and tagged , , , , . Bookmark the permalink. Leave a comment.

Thanks for the comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: