MarketingSherpa: Marketing Research Chart: Top metrics used in evaluating and optimizing marketing performance

MarketingSherpa: Marketing Research Chart: Top metrics used in evaluating and optimizing marketing performance.

SUMMARY: We wanted to learn how B2B marketers were evaluating and optimizing their marketing performance, so we asked more than 900 marketers which key performance metrics helped them evaluate marketing ROI. The results are included in this week’s marketing research chart.

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About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 27, 2011, in Social Media and interesting tools and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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