Many use social media to make decisions Business Monday Money London Free Press.
A really good article, that I think gets to the nub of why using Social Media is Vital….
it is important for businesses to understand the process consumers go through to gather information and make informed decisions has changed dramatically with the advent of social media. Nowadays in advance of a major decision, people will go online to learn about others’ experiences with products, destinations and professionals. After you’ve provided a customer with your recommendations, you can also expect they’ll go online to confirm the appropriateness of what you have recommended.
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Helen Tonetti
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