A very cool app is my tool number 28, Blippar!

Blippar  is a brand new, free application for smart phones, and its really, really cool!

It’s like a grownup QR Code, that brings your products to life through your phone. I think it’s the perfect way to bring  the traditional and digital marketing functions together, and I think it will do wonders for the print industry that has suffered in the past few years. Simply put – it turns a 2D product into a 3D experience!

What is it, like a QR Code, you can sign up for Free, and then hover over anything that’s got a Blipparcode, and some magic will happen.

Here is an interview with the man behind the tool

I have put up a few examples I like. Mostly big brands, and I am sure the cost may initially be a factor that may make it prohibitive for most small businesses, but keep watching, like anything new it eventually becomes available to all of us, when someone developed a package for the smaller budget.

Have you seen these, and what do you think, do you like it as much as I do?

Watch this video on how Tesco is using it

Cadbury’s 

Watch the Vimto Game and Coupon offer

And thanks to eConsultancy here are some images from the Omega Watches promotion using Blippar