Tool number 29, the new LinkedIn group analytics

LinkedIn has launched its new statistics dashboard that will provide you with information and analytics into every group within the social network, focussing on three areas: growth of the group, demographics, and activity. 

Why is this important, well it demonstrates the level of seniority of the people in the group, the function/role of their job, their location, and type of industry of the various people within the group. This allows you to see which groups are worth joining or engaging with.

To find the dashboard, simply visit one of your groups or search for a new one via the group directory and click the Group Statistics box on the right-hand side of group homepage.

For loads more information read the LinkedIn Blog 

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About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on November 14, 2011, in 100 top tips and Social Media Tools and tagged , , . Bookmark the permalink. Leave a comment.

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