Rush Hairdressing …An example of not knowing who your target market is.
Last week I made an appointment at a new hairdressers in Reading, it’s the chain called Rush. They did a great job of my hair, but I won’t be going back… because their music assaulted my eardrums with loud music that was suited to a club, not to a salon… now you may think I am over-sensitive, but I kid you not, there were 5 ladies in the Salon,(all of the same ages) and each one of us asked for the music to be changed.
So now I know what you are thinking, why is Helen complaining, its easy just switch it off, or change the music… but oh no… The poor hairdressers were stressed as they are given the music to play, and were not able to change it! What!!!!!
Come on Rush, don’t you understand anything about target markets, I want my time at a hairdresser to be relaxing, and by the time I left the salon I was fit for a fight. And I am sure you will get claims from staff in the future for work related stress, I was told by one of the staff that they suffered with headaches because of the awful music.
Now perhaps Rush does not want my business, and all they are targeting is the young (with less disposable income) so they will be happy if I never ever darken their doorstep again, but if that’s not the case…. Rush change your Tune!