Top Tips for promoting your event using Social Media

Create a registration page with a very big Register Now button.

Add the speaker details to the website and registration page

Add the speaker profiles, with their social media links, create polls to get views on their speech content, and allow people to ask questions on Twitter

Add all the Social Media follow buttons to the various event pages and an RSS feed.

Add a Live twitter feed to the page, and add tweets to start conversations.

Create a page for people to add their profiles.

Use this to encourage people to create networking meet-ups at the event. It needs to be searchable and perhaps allow people to sign up with their Social Media profiles like Twitter, Facebook or LinkedIn.  Or just have a button for them to join the LinkedIn group

Use Linked-In events

Its had an overhaul, and now millions of members have been increasingly utilizing the tool to source and sign up to attend local or industry-related events.

It allows you to target your promotional efforts to your core audience, and the new features of the LinkedIn Events Tool is the ability for people to easily search for relevant events.

LinkedIn will automatically showcase a handful of events related to your network connections, industry and geographic location, but the search tool can uncover many more events that you may be interested in. The search tool, allows anyone to home in on events in specific industries and geographic locations.

We need to be creative with the details to optimise it and create interest in the event.

Create a Linked In group

A place for people to meet up before the event and organise a face to face meeting on the day.

Use a prize as an incentive to share the event

Can you offer a prize draw to people to share the event with their followers, perhaps something related to the event.

Create a Twitter Profile and a Twitter Hashtag

Create a dedicated event co-ordinator profile and an event hashtag , so the conversation threads can be followed easily.

Add daily updates about the event, encourage others to share the event with their followers.

This Hashtag can then be used on the day of the event, it can be added to a screen for people to see and add too, this is a great way to keep up the buzz for the next events too.


Live Twitter feeds at the event

There’s no need to stick to the rigid format of talking, then opening up to questions from the audience. With a Twitter backchannel run on something like Tweetwally, not only can the audience provide commentary on the talks, but also non-attendees can follow along on Twitter.

There can be issues around this, though: running commentary behind the speaker can be distracting and as the format isn’t censored, comments could go off-topic or even turn negative. A good solution is to have a screen up in a communal area away from the live events, with marshals collecting comments and feedback to put to the speaker at an appropriate time.

Create a Slideshare presentation about the event

Create a Slideshare presentation about the event that can be shared, and can be used to market the day.

Add to Facebook Events

Create a Facebook event. This should contain all the information on the event.

The page means you can easily invite people and make it easy for them to share with their friends. You can create a Facebook Event from your fan Page for any business-related events.

Alternatively, creating an Event from your personal profile enables you to message all invitees directly into their inbox.

Run some pre-event podcasts with the speakers and sponsors

Easy to set up and do from phones, create podcasts that give create interest in the speakers, so people will book after listening, and share the podcasts.

Use images

Use images of past events, set them up on Pinterest and Flickr to share on Social Media channels. Add the photographs of speakers here too.

Create an infographic

Create an infographic about your subject, these are very widely shared, and could lead back to the registration page.

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 10, 2012, in A mix of articles. Bookmark the permalink. Leave a comment.

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