What is the difference between an on-line community and a following?
Posted by Helen Tonetti
I have had so many meetings with clients over the past few years, where I have had to explain my approach to building an on-line community rather than just trying to add numbers. I came across this very valuable table from Richard Millington (the founder of FeverBee Limited, an online community consultancy) where he makes a very easy and clear distinction.
what approach are you taking, and is it working for you?
|Quick growth||Slow growth|
|Focus on growth||Focus on engagement|
|Unlimited # members||Limited # members|
|Limited interaction between members||High interactions between members|
|Fixed strategy||Emergent strategy|
|Develop audiences for products||Develops products for the audience|
|Content about topic||Content about community|
|Centralized control||Share power with top members|
|Reactive to questions||Stimulating discussions|
|Any products||Sociable products|
|Audience wants info about products||Audience wants info about each other|
|Build relationships with group as a single entity||Build strong relationships with top members|
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About Helen TonettiInternet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.
Posted on May 14, 2012, in A mix of articles, Guest Bloggers and tagged Helen Tonetti, how to build an on-line community, social media marketing, what is a community. Bookmark the permalink. Leave a comment.