Standing Out, a good strategy will help you to create your USP
I came across these two great videos on building a marketing strategy :
the first is a video by John Jantsch a person I follow closely :
He suggests you ask customers why they deal with you.
Brian Tracy, someone who has been around for ages and always makes points that will help you immediately.
He suggests that you are the thing that makes your business different, and talks about how to use that.