Want to understand the language of your followers on Twitter?
Posted by Helen Tonetti
Linguists have developed two methods to decoding the written word into a meaningful profile of a person’s cognitive processes.
One method is called the Regressive Imagery Dictionary. This coding scheme is designed to measure the amount and type of three categories of content: primordial (the unconscious way you think, like in dreams), conceptual (logical and rational though), and emotional.
The other method is Linguistic Inquiry and Word Count (LIWC), which measures the cognitive and emotional properties of a person based on the words they use.
TweetPsych lists creates a psychological profile of any public Twitter account and compares it to the thousands already in the database. This identifies those traits that are used more or less frequently by the user analyzed.
The service analyzes the last 1,000 tweets; as such, it works best on users who have posted more than 1,000 updates. It is also better suited for running analyses on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform.
What is attempted to be measured?
- Oral Fixation
- Positive Emotions
- Negative Emotions
- Social Behavior
- Swears (bad language)
- Sexual References
Once done effectively, recruiters will surely want to use this data. It will be a legal minefield and it’ll be interesting to see how it plays out.