Networking with a blindfold and earplugs never works!
Posted by Helen Tonetti
I have noticed a bigger than ever trend for companies and individuals from companies setting up profiles on one or another of the social channels, then using tools to send out automated information, or setting up a discussion, and never returning to manage it.
I think the increase comes with the sudden realisation some businesses have, that Social Media is now an essential part of a marketing mix. Social Media is not, has never been about messages .. it’s about interaction, listening and research.
I was sitting at a meeting last week and a person said, Social Media, oh I have a lady to do that for me, she send out tweets and adds updates to linked in. They were so proud. Of what?
Simply automating a message to go out once in a while, is like going to a network meeting, putting on a blindfold, a pair of ear muffs, walking in… speaking very loudly at anyone who will listen to you, shoving a business card in front of them, then leaving.
Its people you are trying to talk to, to understand so you can make better offerings. Its all about understanding your target markets pains so you can innovate, it’s about building long term relationships with customers (old and new) and it’s about sharing great and relevant content that people can learn from.
Now before you all shoot me down, there is nothing wrong with a bit of automation, it’s a fantastic part of the Social Media marketing process, but it is not Social Media!
I know people are often time poor, so want help, by all means get help, after all I help loads of my clients, but make sure that you are plugged in, checking in daily, have alerts for phrases, train your helper on what they need to watch out for, and if you start a discussion, please be present.
Don’t be the idiot at the networking meeting … with the blindfold on and earplugs in, you can’t hear that everybody left the meeting, and guess what they won’t be inviting you back again.