Facebook Lists are a must for marketers
Posted by Helen Tonetti
Facebook introduced lists back in March, and many marketers (that includes me) are not using them to help stay up to date with information and feeds and to keep in touch with fans. Facebook hasn’t exactly been pushing the feature either, so it’s slow to take off.
With the growth and popularity of tools like Pinterest, that help you to sort images into lists, Twitter lists etc, where people can subscribe to your list, this is a great opportunity to help you engage with your “audience”.
I created a list called Business in Berkshire so I can add my friends who are writing about or live in Berkshire to this list. Now, when I’ve got this list, I can send the contacts on this list a targeted email (and remember that I know that they’re from Berkshire ) and I can watch their news feed.
You can also use a Facebook Send button to send them an interesting article on something happening in Berkshire.
So Getting started:
Log onto Facebook home:
On the left under pages you will find interests (look under more too)
Click on that, Facebook will suggest lists for you to follow
And/ or create your own
and add friends, Facebook pages or groups to the list ….
Now find it on your left hand sidebar, on the homepage, and that list will have feeds from those people on that list… I like it!
If you have a list, tell us and we can follow it.