Facebook Lists are a must for marketers

Facebook introduced lists back in March, and many marketers (that includes me) are not using them to help stay up to date with information and feeds and to keep in touch with fans. Facebook hasn’t exactly been pushing the feature either, so it’s slow to take off.

With the growth and popularity of tools like Pinterest, that help you to sort images into lists, Twitter lists etc, where people can subscribe to your list, this is a great opportunity to help you engage with your “audience”.

I created a list called Business in Berkshire so I can add my friends who are writing about or live in Berkshire to this list. Now, when I’ve got this list, I can send the contacts on this list a targeted email (and remember that I know that they’re from Berkshire ) and I can watch their news feed.

You can also use a Facebook Send button to send them an interesting article on something happening in Berkshire.

So Getting started:

Log onto Facebook home:

On the left under pages you will find interests (look under more too)

Click on that, Facebook will suggest lists for you to follow

And/ or create your own

and add friends, Facebook pages or groups to the list ….

Now find it on your left hand sidebar, on the homepage, and that list will have feeds from those people on that list… I like it!

If you have a list, tell us and we can follow it.

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on November 16, 2012, in Social Media and interesting tools and tagged , . Bookmark the permalink. 1 Comment.

  1. Reblogged this on Where is Your Website? and commented:
    A great tip if you use Facebook for your business, lists can make it so much easier.

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