Key tips and Quotes for you as a digital marketer.

I thought I would share a list of key insights and quotes from the Technology For Marketing and Advertising show in London a few days ago. There were some excellent speakers, and a couple who got it wrong, treating the chance to speak as a sales pitch. (the same thing happens on line, and it really irritates me there too)

Here are a few quotes, facts and figures I picked up from a presentation by Marketo.

  • The biggest pain that marketers have with any marketing, including Social, is knowing how to measure ROI.
  • A point of pain for about 30% of marketers is creating content.
  • Marketers want to use Social Media to send out targeted messages, monitor their brand reputation and to find and engage with brand fans.
  • 2 new members join Linked In every second …. WOW!
  • 40% of purchases are driven by Pinterest.
  • There are 32 billion brand name twitter searches daily.  (more than on Google)

Love your Fans

Pay attention to people who share your information, find a way to reward them, perhaps give them extra content, or let them get it earlier, tickets to an event … but reward them and help them love you and keep sharing your updates.

Just one report = loads of articles!

You can take a white paper that you have, turn it into a few social marketing  ideas, from a presentation on slideshare, an infographic, an ebook etc. It’s about turning your existing marketing capital into Social Content, not about creating social content.

Some Facebook facts

  • “We see the best results for our Facebook promoted posts on a Tuesday – and the best engagement comes from promoted posts that have a great graphic”
  • We have measured our advertising and our social updates, we always get better results from social, people trust it more.
  • Edgerank on Facebook is measured by Time , Weight (that’s how relevant they think it is to you based on your previous searches) and affinity (how often a person has liked your posts, shared them etc)


Adapt or Die will be coming next week.

Posted on March 1, 2013, in Social Media and interesting tools and tagged , , , . Bookmark the permalink. 2 Comments.

  1. Does your blog have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some ideas for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.

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