A great example of how to use LinkedIn

Here is a great example of someone following the right conversations, and by not selling but offering help, Steve a printer, I think will get a number of new clients.

The discussion started on Charity UK on LinkedIn, as you can see someone wanted help with creating a charity sponsorship pack, Steve offered to send her a few samples, as he mentioned, he had printed a number of them for charities over the years,  and immediately one person said, great, and let’s talk printing too…. followed by 4 others, please send details to me too Steve.

Know your clients pain, it’s not about selling its about solving someone’s problem.  Steve could now use the chance to send out information to charities about helping them with Sponsorship packs, Ifthe conversation has such great traction here, I am sure its an issue many charities have.

Use LinkedIn well

Use LinkedIn well


About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on March 6, 2013, in A mix of articles and tagged , , . Bookmark the permalink. Leave a comment.

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