An example of a bad newsletter
Now I hate to criticize anyone that is making a marketing effort, but this is just to point out things we can all improve on.
In today’s market we expect companies to:
- See us as a person, know our names
- Know us, what we want and don’t want
- to make sure that they don’t spam us!
I think this newsletter (that came into my in box) from Davis Tate does all three. They don’t have my name … it just says Dear (and then nothing), I am not interested in property and I have never signed up for this newsletter.
It doesn’t matter how many newsletters you send out, it matters that they are sent to a list of people who have subscribed and are interested in what you have to say.