An example of a bad newsletter

Now I hate to criticize anyone that is making a marketing effort, but this is just to point out things we can all improve on.

In today’s market we expect companies to:

  • See us as a person, know our names
  • Know us, what we want and don’t want
  • to make sure that they don’t spam us!

I think this newsletter (that came into my in box) from Davis Tate does all three. They don’t have my name … it just says Dear (and then nothing), I am not interested in property and I have never signed up for this newsletter.

It doesn’t matter how many newsletters you send out, it matters that they are sent to a list of people who have subscribed and are interested in what you have to say.





About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 29, 2013, in A mix of articles. Bookmark the permalink. 2 Comments.

  1. Helen, I couldn’t agree with you more. Great share..

Thanks for the comment

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