An example of a bad newsletter

Apr 29

Posted by

Now I hate to criticize anyone that is making a marketing effort, but this is just to point out things we can all improve on.

In today’s market we expect companies to:

  • See us as a person, know our names
  • Know us, what we want and don’t want
  • to make sure that they don’t spam us!

I think this newsletter (that came into my in box) from Davis Tate does all three. They don’t have my name … it just says Dear (and then nothing), I am not interested in property and I have never signed up for this newsletter.

It doesn’t matter how many newsletters you send out, it matters that they are sent to a list of people who have subscribed and are interested in what you have to say.

davis

 

 

 

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About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on April 29, 2013, in A mix of articles. Bookmark the permalink. 2 Comments.

  1. Ronan Kilroy | April 29, 2013 at 1:49 pm

    Helen, I couldn’t agree with you more. Great share..

    Reply

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