7 Ideas for anyone that wants to create great content.

Yesterday at our OpenDoorz network meeting, I spoke about self -educating people, so they can make choices, then share that content on your blog and the various social channels. Our very talented, resident photographer Dale challenged us when I said we all need to create content that is useful and engaging, content people will search for.

Content can come in many guises .. an article, a blog post, a PowerPoint presentation  or a video

So I decided to write an article about it, not just for Dale but to show everyone can see how to create content.

Start with questions

  • Create a list of FAQ’s and answer them. (Think about what clients always ask you)
  • Answer the customers buying objections.
  • Have a look on Twitter for questions around keywords in your industry, answer them.
  • Set up a few Google alerts around questions and keywords.

Become a journalist

  • There is loads of content out there already so use it, it’s called curation, write an intro that introduces each topic.
  • Top ten lists, could be about equipment or lighting in this instance.

What’s in the news, or Who?

  • Comment on photos that are published, why they are good or bad, people follow the latest events and love celebrities, so use them.

Do interviews

  • Interview industry experts about related topics to yours
  • Create polls or surveys, these are a fantastic way to develop an article (e.g over 80% of executives have a think that they need a new head-shot)

Talk your story

  • Spend time telling people your story, who you are and why you love what you do.
  • Tell them about a year in the life of a photographer, writing an article a week about things that happen to you, and shoots that you do.

How to’s

  • How do I … teach your audience how to light a room, take a good head-shot, take a picture at a conference etc, let them see you s an expert, and they will buy from you.


  • The most obvious for a photographer, but essential, show of images and explain what they are and why you like them, yours and other peoples.
  • Ask your readers to share their favorite photograph and ask them to pick a winner.

About Helen Tonetti

Internet and Marketing fantatic. We help you develop and implement Social Media into your marketing activity. Done in stages we develop a clear strategy for you, build the accounts, add content and followers, before training your team to take over and manage the process. Marketing Director of Video Expression, we develop on-line marketing and sales video channels that get results.

Posted on June 3, 2013, in A mix of articles, Social Media and interesting tools and tagged , , , . Bookmark the permalink. Leave a comment.

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