7 Ideas for anyone that wants to create great content.

Yesterday at our OpenDoorz network meeting, I spoke about self -educating people, so they can make choices, then share that content on your blog and the various social channels. Our very talented, resident photographer Dale challenged us when I said we all need to create content that is useful and engaging, content people will search for.

Content can come in many guises .. an article, a blog post, a PowerPoint presentation  or a video

So I decided to write an article about it, not just for Dale but to show everyone can see how to create content.

Start with questions

• Create a list of FAQ’s and answer them. (Think about what clients always ask you)
• Answer the customers buying objections.
• Have a look on Twitter for questions around keywords in your industry, answer them.
• Set up a few Google alerts around questions and keywords.

Become a journalist

• There is loads of content out there already so use it, it’s called curation, write an intro that introduces each topic.
• Top ten lists, could be about equipment or lighting in this instance.

What’s in the news, or Who?

• Comment on photos that are published, why they are good or bad, people follow the latest events and love celebrities, so use them.

Do interviews

• Interview industry experts about related topics to yours
• Create polls or surveys, these are a fantastic way to develop an article (e.g over 80% of executives have a think that they need a new head-shot)

Talk your story

• Spend time telling people your story, who you are and why you love what you do.
• Tell them about a year in the life of a photographer, writing an article a week about things that happen to you, and shoots that you do.

How to’s

• How do I … teach your audience how to light a room, take a good head-shot, take a picture at a conference etc, let them see you s an expert, and they will buy from you.

Images

• The most obvious for a photographer, but essential, show of images and explain what they are and why you like them, yours and other peoples.
• Ask your readers to share their favorite photograph and ask them to pick a winner.