Tracking your efforts on Twitter
Yesterday I met somebody, who again said “what on earth is twitter all about, I can’t believe that a business could use twitter is a way to market themselves effectively.”
I think Twitter is an amazing tool, for so many reasons, from the ability to do very up-to-date research, follow trends and gets great insights into my target market. But for those of you that are more traditional about marketing, I thought it would be quite interesting to share with you a simple way to track and monitor conversations on twitter, especially conversations with hashtags # are being used.
While the other reason I decided to write the articles because I am training client tomorrow that is very keen to understand the R0 I on twitter and other social media tools, so in fact I’m killing two birds with one stone.
Here are two very cool and very inexpensive tools that can help you monitor hashtags in general, and monitor your own specific hashtags attached to a campaign that you develop.
The first one is a tool called Tagboard, you can try it for free and it allows you to monitor hashtags across various social media platforms including Facebook, Twitter, Instagram etc. simply type in a #and watch the results. You can either view it across all the channels or of course filter out the channels you don’t want to see.
Below is one I created on digital marketing.
With Tagboard you can even reply directly to twitter, or use the comment option to join the discussions across the other platforms. It’s a great quickly easy view to see who is talking about a subject you are interested in. Unfortunately at this stage it doesn’t look like the very in-depth analytic s attached to it.
So the tip the second tool I’ve seen and haven’t used it yet… Is Keyhole, according to an article I read this morning by Danny Brown he said he likes it because “What I like about Keyhole is it goes a little bit deeper than standard impressions and reach (although they’re still catered for here). Instead, you can find out more about your demographics and where they’re sharing the conversation.”
Here he is showing a screenshot of a search for the term “Audi”
Danny said that other useful data provided includes:
“The Top Sites section allows you to see what domains were mentioned using that hashtag, and what tweets sent traffic there;
Share of Voice shows which vehicle is being spoken about the most;
Most Influential informs who gets the most retweets, who has the biggest Klout score, and who talks about the brand the most.”
Add in Location, Demographics, Topics based on Hashtags or Keywords, and Top Sources for tweets, and Keyhole offers a fairly sturdy platform for solo users and brands alike.
So I’m going to give it a try, it’s very inexpensive and certainly looks like it’s worth a punt.
The final thing I want to discuss, is using Google analytics to analyse your specific twitter campaigns using a tool to monitor traffic that clicks on a link you add in a tweet, that goes to a specific page on your website. For this to really be effective of course you want this page to be a sales/ campaign page.
You will need a tracking URL, that can be built on Google, then of course you have to use this tracking URL in all the links you send out, and all those links will be pointed to a fantastic landing page, where you can capture people’s information and start corresponding with them. Then you can simply use Google analytics and “Traffic Sources” >> “Campaigns” to find out where the traffic is coming from.
So get tweeting !