I came across a great discussion, Ernest Hemingway was challenged to write a story in 6 words, now it’s very debatable if he had anything at all to do with the story, but it’s a great conversation starter, can you describe your life in 6 words?
Now that you’ve invested time and effort into marketing via Twitter, what can you and your business expect in terms of click-through rates?
Linguists have developed two methods to decoding the written word into a meaningful profile of a person’s cognitive processes.
One method is called the Regressive Imagery Dictionary. This coding scheme is designed to measure the amount and type of three categories of content: primordial (the unconscious way you think, like in dreams), conceptual (logical and rational though), and emotional.
The other method is Linguistic Inquiry and Word Count (LIWC), which measures the cognitive and emotional properties of a person based on the words they use.
TweetPsych lists creates a psychological profile of any public Twitter account and compares it to the thousands already in the database. This identifies those traits that are used more or less frequently by the user analyzed.
The service analyzes the last 1,000 tweets; as such, it works best on users who have posted more than 1,000 updates. It is also better suited for running analyses on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform.
What is attempted to be measured?
- Oral Fixation
- Positive Emotions
- Negative Emotions
- Social Behavior
- Swears (bad language)
- Sexual References
Once done effectively, recruiters will surely want to use this data. It will be a legal minefield and it’ll be interesting to see how it plays out.
I am busy creating 3 client campaigns across three different industries, and Twitter is always included as an essential tool, so I am always keen to find tools that make it easier and more effective to find and engage with target markets.
Twit Polls, an interesting site developed by McNealy, a cofounder (in 1982) and CEO of Sun Microsystems, he is building an interesting Social media platform, but TwitPolls is one of the tools developed by them. It allows users to create and share polls with their followers and the community on Twitpolls, I know this is a toll I will be using.
Twitter Chimp say that they make it easy to create and share lists on Twitter, I haven’t tried it yet, but know that lists are an essential part of successful Twitter engagement.
Like all marketing its essential to track keywords and buying signals, so I am always keen to find tools that help me with this.
Twilert is a free Twitter alerts service that lets you setup email alerts for Twitter. You can organize alert for any search term that you want to track on Twitter, and Twilert will send you a daily Twitter alert email with all the tweets that match that search term. You can even choose to track your mentions, mentions of your brand, or a combination of all those.
I am always keen to learn what tools people are using to make their social marketing really work, what’s your favourite?
I carry out lots of keyword research for clients, so we can establish what we need to include in some of our marketing materials. Now I know there is a debate in some circles about whether SEO is killing Social Media. In other words, do people just tweet marketing messages, or are people talking about things that matter to them, I suggest that as a business you do some of both, you need to create personality, but of course you want to tell people what you do.
I have come across quiet a few people recently, that follow me, and when I go to follow them, I cant establish what they do, and that’s frustrating, as they may be someone I could work with, meet up with etc.
Anyway back to the research, so many people don’t do it, and its essential, it gives you an understanding of what your target market wants you to talk about.
Twitter is a great place to find people, search terms, trending topics etc. So I thought I would tell you about three great twitter tools that I use to help me find data:
- http://www.hashtag.org this provides graphs on Twitter #hashtags and hashtag use; find the most popular and newest hashtags
- http://tweetbeep.com/ Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).
- http://twitter.com/#!/search-home Tweet Search one of the first tools I used on Twitter, and it remains much liked by me…It lets you track the top trends on Twitter and click on a stream to pull up a feed of the public conversation.
So there are three that I use, what tools on Twitter do you like, come on share them with us so we can all learn and grow.
Have a great week.
I am so peeved, our bikes were stolen again this weekend. They were bolted into the wall with big chains, but the bas…rs didn’t care, they just pulled it out the wall and made off with our bikes’. I work hard and save for stuff that I like, why do people feel they have the right to take stuff…
Part of it I think is the marketing message that we are giving perpetrators of crime, we tell all of us, the law abiding citizens that it’s our fault if our stuff is stolen. Everywhere I go I see signs that tell me not to leave my stuff in my car, at the gym I get told to lock my stuff up, and if something does go missing, how often to you see the disapproval in someone because you didn’t take extra care to make sure it could not be stolen.
Well I want to start a campaign, I want signs under each and every sign put up to tell me to look after my stuff, I want a huge sign that says .
STOP STEALING IT DOES NOT BELONG TO YOU AND PEOPLE SHOULD NOT HAVE TO LOCK UP EVERYTHING JUST BECAUSE YOU ARE A LOWLIFE!
It’s just about changing the message and reminding people that steal that they are in the wrong, that they are to blame and not me and you, when they steal our stuff .