Blog Archives

Using Hashtags # on Facebook

Did you know that your # on Facebook will now create a clickable link, and when you click the link you will see a live feed of people that have used that #.

facebook#

#fb

It’s a brilliant way for people to find conversations that interest them, but as a marketer please bear in mind that posting loads of hashtags is likely to irritate your followers, as many are not overly happy about # moving into Facebook.

But they are a great way to extend your reach, by sharing the hastags on Twitter, Pinterest and LinkedIn.

They can be a great way to promote an event , a coupon or a contest too.  Remember the # wont link to a page, but a feed, it’s just a way to create awareness.

Like all hashtags capital letters are not relent, it must all be one word (e.g. #facebookhashtag) and don’t stuff your posts with them, that’s just going to peeve people off.

Are you using them? And how?

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A very exciting Facebook tool

Splashpost …

I came across this great tool for Facebook today allowing you to create multimedia Facebook posts that will enable you to “easily promote and advertise your products, consulting services or solutions right inside your News Feed.”

Looks really easy to use and very cost effective

have a look and of course tell us if you use it.

Increase your influence on –line

Some very helpful articles that I have read lately on increasing your share-ability and your social interaction

 With the real growth in the way we share information visually I love the fact that I can now share my SlideShare presentations with my followers on Pinterest here is how to do just that.

Loved this article on how to get your CEO to be social in 3 easy steps, it points out what you need to show them, the evidence that it works and its worth investing time and effort.  

There has been a few posts with people realising that on average on 16% of any post you add on Facebook will be seen by your followers, so here is how to create and use promoted posts to get more views. 

3 things I enjoyed reading about, have you seen a top tip this week that you would like to share? 

You know what your clients buy….. So what !!!

I visited the Data IQ conference yesterday, not really sure what to expect, was it going to be dry speakers just talking about data, or would it relate well to my role as a marketer.

Well I was very impressed with the whole day. The venue of near St Pauls, was very impressive, great spavces to network, meet people, good wi-fi , great coffee machines and friendly staff.

The speakers ranged from Google, to Nectar card, Pfizer and one of favourite a physiologist  Mathew Bayfield from TREE in London.  My favourite , well because it focussed on the people side of data, the reason we are motivated and how that affects us in all areas of our lives, including on-line. 

I thought I would share a taster of the talks that I attended – sharing a few nuggets with you:

Mathew said that we now have access to lots of information about people on line, but all this data we can gather concentrates on what we do or buy and not why.

And to really understand what makes people buy our product we need to know what motivates people. Examples of motivation include the need to be loved, need for security , the need to be famous… and each and every time we do something we are trying to achieve one of these aims.

He said – start by really understanding what motivates you, and that’s a little scary – but I am going to give it a go, and think about why I do what I do.

He gave a great example of how understanding motivation can help a company succeed – Nokia ruled the mobile space for years, they concentrated on great battery life and a good dependable phone, but Apple came along, they understood that our motivation for having a phone was connectivity, Viola the phone that lets us connect in so many ways, and even with a not so great battery, we love smart phone technology. And Nokia, well they were left behind.

They created a research project and looked at a number of factors to see what we are like on line.

They looked at it from a generational points of view:

Do younger and older people have different attitudes and fears about being on –line.

It was decided, no they just had different ways of dealing with the issues, for example – privacy, if you are a person concerned about privacy, that will be the case from a young age, younger people just create loads of profiles and log-ins, where older people tend to use security software and secure sites.

They asked questions like:

  • How involved are you on line (do you create content, add to discussions etc)
  • Could you live without the internet
  • Is the Internet a waste of time?
  • Is protecting yourself important?  (would you tweet about yourself)

He closed with saying that in 3-5 years we will all have a value attached to us, we are walking data.

Some great points…. Have you analysed what makes you or your customers buy… I mean really looked at it? I know I need to do a lot more of this.

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