I love the new 6 second video app that Twitter has, Vine , where you can post 6 second video’s, okay I haven’t yet as I am not an Apple user, but I look forward to the Android version that I am sure will be out soon …. hint hint…. hurry up Twitter I want to use this!
Below is a Slideshare showing some examples, I would love to hear if you are using it, or want to use it, and what you would do.
Now that you’ve invested time and effort into marketing via Twitter, what can you and your business expect in terms of click-through rates?
Linguists have developed two methods to decoding the written word into a meaningful profile of a person’s cognitive processes.
One method is called the Regressive Imagery Dictionary. This coding scheme is designed to measure the amount and type of three categories of content: primordial (the unconscious way you think, like in dreams), conceptual (logical and rational though), and emotional.
The other method is Linguistic Inquiry and Word Count (LIWC), which measures the cognitive and emotional properties of a person based on the words they use.
TweetPsych lists creates a psychological profile of any public Twitter account and compares it to the thousands already in the database. This identifies those traits that are used more or less frequently by the user analyzed.
The service analyzes the last 1,000 tweets; as such, it works best on users who have posted more than 1,000 updates. It is also better suited for running analyses on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform.
What is attempted to be measured?
- Oral Fixation
- Positive Emotions
- Negative Emotions
- Social Behavior
- Swears (bad language)
- Sexual References
Once done effectively, recruiters will surely want to use this data. It will be a legal minefield and it’ll be interesting to see how it plays out.
I carry out lots of keyword research for clients, so we can establish what we need to include in some of our marketing materials. Now I know there is a debate in some circles about whether SEO is killing Social Media. In other words, do people just tweet marketing messages, or are people talking about things that matter to them, I suggest that as a business you do some of both, you need to create personality, but of course you want to tell people what you do.
I have come across quiet a few people recently, that follow me, and when I go to follow them, I cant establish what they do, and that’s frustrating, as they may be someone I could work with, meet up with etc.
Anyway back to the research, so many people don’t do it, and its essential, it gives you an understanding of what your target market wants you to talk about.
Twitter is a great place to find people, search terms, trending topics etc. So I thought I would tell you about three great twitter tools that I use to help me find data:
- http://www.hashtag.org this provides graphs on Twitter #hashtags and hashtag use; find the most popular and newest hashtags
- http://tweetbeep.com/ Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).
- http://twitter.com/#!/search-home Tweet Search one of the first tools I used on Twitter, and it remains much liked by me…It lets you track the top trends on Twitter and click on a stream to pull up a feed of the public conversation.
So there are three that I use, what tools on Twitter do you like, come on share them with us so we can all learn and grow.
Have a great week.
Now I havent tried it yet… but will do this weekend, but think some people would love this app that I came across on Springwise today.
This app, the Social Radio reads incoming tweets aloud, enabling you to listen to updates in much the same way as you would listen to a radio.
Argentina-based The Social Radio made its debut late last year with an Android app, but versions for the web and for other mobile platforms are in the works, as is Facebook integration. For now, users begin by signing in via Twitter. The app then works in the background, with automatic language detection for each tweet. Users can listen to their Twitter timeline, lists, trending topics, hashtags and searches; during the breaks, they can listen to music from their playlists as well.
Sounds like fun???? let us know if you give it a try, could be good for travelling, well for me, if I am on a train, I get travel sickness from trying to reading while I travel.
TwitterSnooze helps in unsubscribing tweets that are flooding your time line every ten minutes. You know, those people who automate tweets to go every 5 minutes with the same message, so it makes it difficult to find the valuable content on your twitter feed.
What I really like about TwitterSnooze is that you don’t need to stop following anyone, you can just put them on snooze for a certain time period, and they wont appear on the feed.