How 2 “boring” Financial Businesses have used video and humour to attract a very big following

I often get asked “why would anyone want to watch a video about my company, we don’t do anything exciting, isn’t video just for funky companies” Well here are two great examples of how 2 companies, one a firm of accountants and one Tax consultants, realised that they wanted to attract a younger audience, they […]

Greek Marketing Lesson 2: Cook slowly to release flavours.

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Under promise and over deliver

Tool number 22… Twitter lets you post pictures directly

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This allows you to upload an image directly for use in your Tweets, in a similar way that you can with most third-party Twitter clients. The upload button appears to the left of the location icon, just underneath the ‘new Tweet’ box. when you click on the button, a pop-up appears that allows you to […]

Google Prizes… a rather cool Tool number 20

Another great tool from an article I found on Springwise this week.. The power of crowdsourcing knows no bounds, as recent years’ spottings have demonstrated, and neither does consumers’ interest in earning some extra cash. Tapping a bit into both trends, Google’s new Prizes site lets users offer a set cash reward for help solving […]

The Problem with Customers

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Christine Long of Ribbon Media who provides a fantastic service to businesses, she will come in and do a communications audit, that means she will check that your message is clear across each and every marketing channel you choose to use. One of her articles deals with the ever challenging issue of providing good customer […]

The Science of making Social Media Work

A really good article by Kit Eaton. Ever wonder what is really motivating you to hit “retweet,” “like,” or “share”? According to new research that will no doubt prompt viral-marketing departments to quick action, we share something because, for whatever reason, its ignites powerful emotions—good or bad—that arouse your nervous system. Jonah Berger, the University […]

Social Media Tool Number 12.. its Snappy

It’s agreed that for people to buy from you they like to know and trust you. And one of the easiest ways to allow people to know you is to let them see you as often as possible. … not easy, so you can record video and post it often, but I know that not […]